Find what to test.
Test it cheaply. Invest only when the signal is real.
- Parents of toddlersMost promising
- Remote freelancersWorth testing
- Students before examsRisky
One validation loop
Two ways in.
One way to find out.
I want to validate an idea
Adapty finds several ways the idea could sell: who it is for, what hurts, what to offer and at what price. You compare them and test the strongest one.
- Market research before anything is built
- 3–5 hypotheses, ranked with reasons
- One real test, free
I want to grow an existing business
Adapty proposes what to test next: a new audience, a new offer, a different price, a channel or a message, and checks it before you commit budget to it.
- Growth hypotheses from your business
- The same experiments and verdicts
- Your own ad accounts, when a test needs them
One idea.
Four honest moves.
- 01
Describe
Tell the assistant what you want to build or grow. The chat turns it into a brief.
- 02
Compare
Get 3–5 ways it could sell, ranked with reasons and the main risk of each. A ranking is a first read, not proof of demand.
- 03
Test one
Run the cheapest experiment that could prove it wrong: shared links, a waitlist or your own ad account. Success criteria are fixed before launch.
- 04
Decide
Validate, iterate, kill, or not enough data yet. The verdict comes from the criteria, and too few or low-quality visitors always mean not enough data.
The work stays connected.
The brief, its hypotheses, every experiment with its pages, creatives and signals, and each verdict belong to the same project.
Your accounts.
Your budget.
Adapty picks the channel that fits the test: search for people already looking, social for a new audience, communities when there is no budget. Paid tests run in your own account, and the ad platform bills you directly. Availability depends on each platform's access and approval rules.
A page for every test.
Edited block by block.
When a test needs a landing page, Adapty writes one from the hypothesis you chose. Point at any block and say what to change, check it on a phone, a tablet and a desktop, and every change is kept as a version. You publish the version you choose. The builder is there for pages you need outside a test, too.
Change one thing.
Know what moved.
Lead with the time saved.
Lead with the risk removed.
A useful answer can be “not yet.”
The output is not just a prettier ad. It is a connected record of the proposition, page, creative direction, spend, leads, and what the experiment actually taught you.
“Parents clicked the time-saving message, but qualified leads responded to flexible booking. Revise the offer before increasing spend.”
Start free.
Subscribe when you keep testing.
On the free plan, research, hypotheses and the test plan cost nothing, and one real experiment is included. More experiments, landing pages and creatives come with a subscription. Ad budget is separate: when a test uses ads, you pay the ad platform directly from your own account.
Find what to test ↗Before you start.
Is Adapty only for new ideas?
No. A running business gets growth hypotheses instead: a new audience, offer, price, channel or message. Both go through the same experiments and verdicts.
What exactly is free?
Research, 3–5 hypotheses, comparing them, the test plan and one complete validation experiment with its verdict. The ad budget is never included: if the test uses ads, you pay the ad platform from your own account. A test without ads, run through links you share, costs nothing.
Is a hypothesis ranked "most promising" proven?
No. The ranking is a first read of research and reasoning, shown in words with the main risk. It is not evidence of demand. Evidence comes only from the experiment.
What if the test gets too few visitors?
Then the verdict is "not enough data". Each test has a minimum sample and success criteria fixed before launch. They are starting rules of thumb, not a statistical guarantee, and traffic you shared yourself counts as weaker evidence than a controlled ad test.
Does Adapty use a shared advertising account?
No. Paid tests run in your own account, connected through the platform's official authorization. Which platforms can run a test depends on their access and approval.
Can I begin without registering?
Yes. Research, hypotheses and the plan work as a guest. An account is needed to publish a page, connect an ad account or launch the test; it keeps everything you made.
What needs proof?
Give us the proposition in one sentence. Start the project before the deck, domain, or ad account.